Joern Martin

Marketing-Blog.com (since 2024)

Operating marketing-blog.com, a resource for marketing strategy, tools and technology.

Digital Salon (since 2023)

Building up and managing the marketing tech stack at digitalsalongroup.com. Leading performance marketing and lead gen efforts.

Flipdish (2019-2023)

Hospitality/Tech Industry (flipdish.com). First employee in marketing, setting up advertising accounts, tracking and analysis, integration with CRM. Hiring and managing a team. Leading all acquisition, performance marketing and lead gen efforts.

YOUniversal (2017-2018)

Building up a web product and a team of marketing specialists. Driving performance marketing campaigns through Facebook, Bing, Taboola and Outbrain to O&O website on multiple geo-markets.

Rightside (2013-2017)

Domain industry, now Identity.Digital, B2B (enom.com) and Retail (name.com): Setting up the complete online marketing infrastructure from scratch, including SEM (Adwords, Bing), Social Media (Facebook, Twitter, LinkedIn), Content Networks (Emedia, Doubleclick), Content Syndication (Outbrain, Taboola), Metasearch, Lead Generation and Retargeting.

Hostelworld (2012-2013)

Managing all English language SEM campaigns and various foreign markets for hostelworld.com. Spending a monthly budget of USD 900,000+. Running Pre-Tests, A/B-Tests and Post-Tests on computer and mobile campaigns. Bulk campaign scale ups and scale downs through Excel Tools.

Cartrawler (2011-2012)

Managing multi-language SEM campaigns (direct response and branding) for arguscarhire.com. Spending a monthly budget of USD 450,000+. Staging and optimizing landing pages. Bulk creation of campaigns. Analyzing performance with Google Analytics, Omniture Site Catalyst and internal tracking solutions.

Populis (2008-2011)

Managing multi-language SEM campaigns across multiple industries, in particular real estate and travel. Spending a monthly budget of USD 250,000+. Staging and optimizing landing pages. Creating and managing short head and long tail campaigns with 4,000,000+ keywords. Analyzing performance with Google Analytics and internal tracking solutions.

Infox (2005-2008)

Email Marketing in the tourism industry: Infox databases 50,000 B2B subscribers (travel agents) and 20,000 B2C subscribers (consumers that ordered catalogs), 3rd party database with 150,000 subscribers (frequent flyers). Providing ticketing details and updates from tour operators to travel agencies in Europe. HTML creation of newsletters and performance reporting and analysis.

European Computer Exchange (2000-2005)

Selling ex-rental IT equipment through online marketplaces B2B: GoIndustry DoveBid and B2C: ebay, managing email broadcasts to o&o database of 1,200 resellers in Eastern and Western Europe and third party email database broadcasts DCI webtradecenter. Managing international print advertising efforts within the IT industry.

DIGITAL MARKETING PROFESSIONAL
PAID SEARCH, PAID SOCIAL, LEAD GENERATION, CONTENT NETWORKS, MARTECH, INTEGRATIONS, ACQUISITION, DIGITAL STRATEGY, WEB DEVELOPMENT

WORK HISTORY